"City of Mist" Digital Marketing Manager

July 14, 2020


"City of Mist" Digital Marketing Manager




Son of Oak Game Studio LLC is a publisher of tabletop role-playing games (RPGs). Our flagship game is the award-winning City of Mist.


Our industry: Gaming > Tabletop Games > Tabletop RPGs.


We are an eCommerce business, selling game books and sets, printed and digital. Read more at cityofmist.co







We're looking for a dynamic, game-loving, digital marketing expert to join our company and take our brand into its next phase of growth.


Beyond a friendly disposition and good people skills, we're looking for three major things in a candidate:


Technically-skilled marketer with proven eCommerce results: Your role will be to drive sales growth on our e-commerce sites through digital marketing activity across all channels: email campaigns, ad campaigns (PPC), social media, influencers, etc.


Creatively capable: Our brand relies on high-end content, so you'll need great copywriting and design skills and/or the ability to direct others in creating marketing content.


In touch with the industry: The tabletop RPG industry is a rapidly-growing niche market. The more familiar you are with the tabletop RPG industry, the better. At the very least, you should have some experience with marketing games (inc. computer games).





As Son of Oak’s digital marketing manager, you will be in charge of marketing communications and sales promotion across all online marketing channels, including:


  • Designing the user journey across marketing content

  • Creating ad creative and running targeted PPC campaigns (FB+IG, Google, Amazon, YouTube, etc.)

  • Executing promotional email campaigns

  • Sending out a newsletter

  • Regularly posting on all social media

  • Managing and growing the City of Mist online community





This position is a remote position. Full-time, part-time, and contract options are available, as well as a flexible compensation structure (your choice of fixed vs. sales-based).





Please send your application to office@sonofoak.com .


Help your application stand out by emphasizing the following:

  • A digital marketing resume (preferably a LinkedIn profile) that tells us about your experience as a technically-skilled marketer with proven eCommerce results.

  • Examples of your work, such as a campaign you’ve managed, social media posts created under your direction, web store you built, etc. that will show us you're creatively capable.

  • A brief summary of your connection to the industry.


We look forward to meeting you and working with you!




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